Visualise your goals and
make the right choices

Whether at home or at work, for yourself or a team the visual models in this app help you speedily analyse even the most complex situations without losing sight of the big picture.


Create your own models

The Decision App is a digital wall chart, a flip chart 2.0, the perfect tool for presentations, meetings and brainstorming sessions. It is quick and easy to draw your own models (for example an x/y matrix) and you can use the intuitive freehand-drawing function to highlight important items, to point towards key factors with arrows or to plot curves.

Strategic models as templates

The Decision App contains some of the best-known and most successful decision-making models from management theory. These models can be used right away as templates to brainstorm, to ponder, to consider, or to weigh options for the required decision. For example the Eisenhower Matrix is useful for efficient time management, the BCG Model can be used for classic portfolio management, the SWOT Analysis is well-known for positioning decisions and the Blue Ocean Strategy helps to chart new opportunities. These and other models are included with an explanatory user manual and a ready-to-use template to fill in.



Email your models as a PDF to ask for feedback, add them as photos to documents for a presentation or send them as an editable document to other Decision App users for collaboration on a joint project.

The book

Whether you need to plot a presentation, assess someone's business idea or get to know yourself better – the international bestseller THE DECISION BOOK distils the fifty best decision-making models that will help you simplify any problem and take steps towards the right decision.

International editions

Mikael Krogerus, Roman Tschäppeler

Cover design and illustrations by Philip Earnhart
Hardcover, 176 pages
ISBN: 978-1846683954

Buy book


The Eisenhower Matrix as your
Desktop Wallpaper

Set your priorities: distinguish important and urgent tasks.
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